Why Substack Notes Win Over Posts This essay is 98 words (30 second read)
Attention span is the answer. You knew that though.
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Human focus lasts eight seconds. Less than a goldfish.
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Posts demand 800 to 2000 words. Five to ten minutes. Notes take 280 characters. One scroll
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Posts lecture. Notes converse. One tap joins the thread. Engagement soars three to five times higher.
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Substack feeds Notes like old Twitter. Fast. Chronological. Viral. Posts sit in inboxes like homework.
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Writers ship Notes daily. Half-baked ideas. Memes. Rhythm keeps audiences alive. One Post weekly feels dead.
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Data proves it. Notes drive 60 to 70 percent of daily users. They beat Posts in opens, clicks, and subs.
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Attention is all there is. This note: 98 words. 30-second read.
⚠️Don't stop writing posts. Just consider the information provided here⚠️
Think Mr. A
I only wish I was better at notes!
Yeah, my posts are all very short reads and it makes no difference, I still get a ton more engagement from Notes. Out of 123 subs I've gotten I think four from posts, three are people I know in real life, and the rest, well, that leaves 116 from Notes.